Naming a Company in the UK

While naming a company, you should consider factors, such as ease-of-registration and creation of a strong brand for the business. In the UK, you must take special care to choose a name that is easily passed for registration by the Companies House.

Naming a Company: Ease-of-Registration
The rules prescribed by the official agency, the Companies House, must be followed while naming a company. Words used for government institutions and agencies should not appear in your company name. Some examples include government, national, international and institution.

Refer to the Companies House to check whether a company name same as yours is already registered with the agency. Check the index of registered companies maintained by the Companies House. You are also not allowed to use a name that sounds similar to an existing company. Also check for conflict in name with the Intellectual Property Office.

Naming a Company: Create Brand Identity
A powerful and relevant company name is highly influential in creating a unique brand identity. Here are some useful tips for naming a company:

• Easy to Pronounce: An effective method of choosing a company name is to think in terms of marketing and advertising scenario. Choose a name that is easy to spell, pronounce and understand. While considering the advertising scenario, think about the print and electronic media, including radio. If your company name can be easily read from newspapers, easily spoken on the radio and television and easily understood by the masses, it indicates the potential to create a strong brand.
• Type of Words: You can either choose words that describe your business, or use abstract words for depicting an idea. However, be careful about using words that are comprehensible enough, and which can clearly convey the nature and purpose of your business to the target audience.
• Use of Dictionary or Thesaurus: If you have some vague idea of how your company name must be, you can take help from a dictionary or thesaurus to give it a distinct shape. An effective naming technique is to combine the first letters of the words that describe your business in an elaborate way, and use this contracted word as your company name.

Since you can’t afford to lose time during the registration process, due to some flaw in the chosen name, the best way is to take help from a company formation agent. Company Formations 247 is a UK-based agent well-equipped to provide several company formation services, including naming a company and the actual registration process. The agent can also offer you a ready made company if you are eager to start your own business immediately.