Wednesday, December 16, 2009

Naming a Business

While naming a business, you should consider several factors such as the longevity of the business, registration requirements and the global reach. A well-chosen name also ensures the creation of unique brand identity for your company.

Naming a Business for Longevity
It is a good idea to choose a company name that mirrors the current nature of your business. However, rapid advancements in technology make it imperative for business owners to be ready for a change in the nature of their business. So, choose a name with terms like ‘general,’ that widens the company scope to include other domains and fields of expertise.

Naming a Business for Fast Registration
There are designated regulating government agencies in every country that are responsible for registering the names of companies. For instance, to register a company name in the UK, you must follow the criteria laid down by the Companies House and the Intellectual Property Office.
  • The Companies House: The Companies House prescribes rules for naming a business, which you must adhere to. Do not include words that signify a government agency or institution, in the name of your company. For instance, words such as institution, national, international and government should be avoided. Check the index of registered company names with the Companies House to ensure that the chosen name is not already taken or prohibited from use.
  • The Intellectual Property Office: This agency maintains a record of all registered trademarks. You can check the register to see if your chosen name conflicts with any existing trademarks. This approach ensures that your proposed company name is not rejected by the Companies House during the later stages of the registration process.
Naming a Business for Global Reach
All entrepreneurs wish to have a global reach for their business at some stage in their business and growth. With that in mind, it is advisable that entrepreneurs choose a name that does not have any derogatory meaning in some other language. Although it seems a difficult task to do, by being aware of this fact, you can avoid problems.

You can save yourself from a lot of name search related problems if you take help from one of the company formation agents. Company Formations 24.7 is a well known agent who has made a mark in the industry by providing assistance to many entrepreneurs in establishing successful businesses in the UK.

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