Choosing a Company Name in UK

Choosing a company name is one of the first steps in starting your own business. Different countries have different regulating agencies responsible for registering companies. In the UK, for instance, once you choose the name for your business or company, you must register it with the Companies House.

Since the success of your business also depends on the name of your company, special care must be taken while selecting one. A well-chosen name allows for easy registration and helps create a strong brand identity.

Choosing a Company Name for Easy Registration
While choosing a company name, ensure the following points for easy registration:

• The Companies House in the UK maintains an index of registered companies in England, Wales, Scotland or Northern Ireland. After choosing a name for your company, enquire with the Companies House either on phone or on the Internet about the name availability. If the name already exists, search and choose another name.
• There are some restricted terms that signify government institutions or agencies. Avoid using these terms, which include British, national, international, government and institution. Ensure before registration that your chosen name pertains to these guidelines, to avoid problems or difficulty at later stages due to name rejection.
• The Intellectual Property Office maintains a Trade Marks Register. Refer to this list to find out if your business name conflicts with any of the existing registered trademarks.

Choosing a Company Name for a Strong Brand
Your company name can ensure a robust brand identity for your business, if you:

• Choose a name that reflects the nature of your business. For instance, if you are in a business that provides a particular service, your business name must generate the image of that service in the listeners’ minds. You can use your creativity to find some catchy names and phrases for your company. Researching on the Internet can also help you find a suitable name for your company.
• Try to choose a name with visual connotations. Such visual connotations increase the recall value of your business name, thus creating a strong brand identity. A strong brand identity, in turn, helps create successful businesses.

It is also a good idea to seek the help of professionals or agents in choosing a company name. These agents assist you in all matters related to company formation and registration. Company Formations 247 is a trusted UK-based agent well-known for providing necessary assistance in registering new businesses.